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THE DMC-12 WAS NEVER MEANT TO BE A STATIC INTERPRETATION OF THE
BRAND, THE BRAND WOULD CONSTANTLY EVOLVE. OUR ICONS ARE REIMAGINED. DMC IS AND ALWAYS WAS IN CONSTANT EVOLUTION. AN ICON IS VALIDATED OVER TIME BUT TO CONSTANTLY REIMAGINE MOBILITY ALLOWS NEW ICONS TO COME INTO EXISTENCE.

THE DMC-12 WAS NEVER MEANT TO BE A STATIC INTERPRETATION OF THE BRAND, THE BRAND WOULD CONSTANTLY EVOLVE. OUR ICONS ARE REIMAGINED. DMC IS AND ALWAYS WAS IN CONSTANT EVOLUTION. AN ICON IS VALIDATED OVER TIME BUT TO CONSTANTLY REIMAGINE MOBILITY ALLOWS NEW ICONS TO COME INTO EXISTENCE.

A LEGACY OF REBELLION

THE UNTOLD STORY:

The evolution of the DeLorean brand played out behind closed doors. In 2022, we unearthed a hidden timeline revealing the evolution of the DeLorean brand. Interpreting fact grounded our focus.

Only by showing a full picture can we truly understand the journey to today.

The untold story shares the missing years. Under the name DMC-24, also known as the DMC200 or Project 831/1, John DeLorean’s vision for the brand continued. That hidden timeline allowed us to reimagine the DeLorean brand for the next Century.

FOLLOW US FOR THE UNTOLD STORY.