Hot Wheels™ Debuts DeLorean Alpha5 Die-Cast Car Preceding Global Premiere at Pebble Beach
EL SEGUNDO, Calif., August 17, 2022 — Hot Wheels™ today unveiled images of the 1:64-scale version of the highly-anticipated DeLorean Alpha5 – the all-new EV that represents the future of the DeLorean Motor Company – which will officially be shown to the world for the first time on the awards ramp at the Pebble Beach Concours d’Elegance on August 18.
The Hot Wheels version of the Alpha5 offers a first look at the new DeLorean in three dimensions. Until now, the DeLorean has only been shown as digital renderings. The physical unveiling of the Alpha5 die-cast will take place alongside the life-sized car at a special event during Monterey Car Week. The Hot Wheels Alpha5 will be uncovered by Roberto Stanichi, SVP, Hot Wheels & Global Head of Vehicles at Mattel Inc., and Ted Wu, VP, Global Head of Design for Vehicles at Mattel, Inc.
“Like Hot Wheels, the DeLorean name instantly engages the imaginations of car and pop culture fans,” said Stanichi. “We are proud to be a part of this next chapter of the DeLorean Motor Company, with a partnership that we believe will only expand.”
The Hot Wheels design team has been working with DeLorean for four months to develop the 1:64-scale version of DeLorean’s new interpretation of a modern icon. The processes employed to reach the final version include:
- Concept art sketching
- Digital rendering development (computer assisted drafting)
- Digital clay (Haptic feedback tool)
- 3D printing
- Engineering Prototype models
“The Hot Wheels design team worked closely with DeLorean to recreate the Alpha5 as a die-cast car, carefully depicting its proportions to showcase its true lines as a Hot Wheels, while maintaining the design language that was perfectly executed by Italdesign,” said Wu. “We are excited to share this special car with fans all over the world.”
Fans can pre-order the DeLorean Alpha5 die-cast car starting on August 18 at 10:30 AM PST.
About Hot Wheels
As a 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise which represents and unites all segments of car culture. For decades Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Through unparalleled collaborations with global leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the #1 selling toy in the world with over 8 billion vehicles sold. The brand engages fans of every generation through immersive live events, global competitions, theme park attractions, world-class digital gaming, NFTs, consumer products and film and television content.
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.
About DeLorean Motor Company
DeLorean Motor Company, Inc is a new energy mobility brand with historical roots in rebellious iconic design. After four generations of evolution, DeLorean embarked on its future and unveiled an electric vehicle in 2022, the Alpha5. Its vehicles and their technology create an environment that engages the driver and the passion for the drive, redefining what luxury means. Learn more about the company, advancements, and vehicles at delorean.com.